Vietnam is renowned for its vibrant cities, rich history, and mouthwatering food. But if you ask seasoned travelers what truly sets Vietnam apart, you’ll hear about the country’s incredible coastline. With over 3,000 kilometers of stunning beaches, hidden coves, and picturesque islands, Vietnam’s coast is poised to become a top international travel destination.
The Vietnamese government recently announced bold plans to further develop and enhance coastal tourism. This strategic focus aims to boost visitor numbers, distribute tourism benefits more evenly, and help both established and lesser-known coastal destinations grow sustainably.

Why Vietnam is prioritizing coastal tourism
Vietnam’s coastline contributes over 60% of the country’s total tourism revenue, yet experts believe it still has plenty of room to grow. While Da Nang, Nha Trang, and Phu Quoc are already popular, many other coastal areas remain largely undiscovered by international tourists.
By developing these lesser-known destinations, Vietnam is aiming to:
- Ease pressure on established tourism hubs.
- Spread economic benefits to more local communities.
- Offer fresh and unique travel experiences.
The government’s ambitious plan includes improved infrastructure, upgraded airports and seaports, increased private investment, and eco-friendly developments.
Hotspots to watch: emerging coastal gems
In addition to familiar favorites like Da Nang and Phu Quoc, other coastal cities and regions are now stepping into the spotlight:

Quy Nhon
Known for its tranquil beaches, peaceful resorts, and local seafood, Quy Nhon is a fantastic choice for travelers seeking relaxation and authentic local experiences without big crowds.

Phan Thiet/Mui Ne
Famous for spectacular sand dunes, fresh seafood, and kitesurfing opportunities, this destination attracts younger travelers looking for adventure activities.

Cam Ranh
Near Nha Trang, Cam Ranh has seen a boom in luxury resorts, pristine beaches, and family-friendly attractions, positioning itself as a new high-end coastal hub.
What this means for travel agents
These new developments present exciting opportunities for travel agents and operators. You can now offer clients more variety, higher-quality experiences, and better overall value, thanks to emerging tourism infrastructure and fresh, untapped locations.
Some ideas you can consider include:
- Creating multi-destination coastal itineraries combining both famous and lesser-known spots.
- Offering packages that focus on sustainable travel and eco-tourism experiences.
- Curating experiences tailored to specific groups, like wellness retreats, family-focused holidays, and adventure packages.

Sustainable tourism: a key priority
Vietnam’s new coastal tourism strategy emphasizes sustainability and responsible development. This includes building eco-friendly resorts, limiting over-tourism at sensitive sites, and engaging local communities in tourism activities to ensure they benefit directly.
Travelers today care deeply about sustainability. Promoting Vietnam’s responsible coastal tourism initiatives can help your agency attract environmentally-conscious clients and align your brand with positive global trends.
Tips for smart travel agents
To make the most of these opportunities, here are some practical tips:
- Stay informed: Keep updated on new hotels, attractions, and infrastructure developments.
- Build relationships: Partner with reliable local operators like VietOne Travel to ensure seamless, authentic experiences.
- Promote sustainability: Highlight eco-friendly accommodations and community-driven activities in your marketing.
- Encourage early bookings: Early booking helps clients secure better deals and availability in emerging destinations.
The bottom line: Vietnam’s coast is your next big opportunity
Vietnam’s coastline is undergoing a significant transformation. For travel agents, this represents a fantastic chance to provide clients with memorable, value-packed experiences while contributing to sustainable and responsible tourism.
At VietOne Travel, we have extensive experience and strong local connections to help you leverage these coastal tourism developments. Reach out to us today, and let’s ride this exciting new wave of opportunity together!





