Hey there, travel wizards! If you’re busy dreaming up epic Vietnam getaways for your clients, we’ve got some exciting news straight from the sunny side of summer. Vietnamese holiday-makers are ditching the checklist-style trips and embracing eco-friendly adventures and deep cultural dives. Think pristine beaches, lush deltas, and meaningful connections with local traditions – all wrapped in a bow of sustainability. At VietOne Travel, we’re right in the thick of these trends, seeing a surge in bookings for tours that let travelers recharge in nature while honoring Vietnam’s rich heritage. It’s a win-win for everyone, and we’re here to help you tap into it for your groups!

The Big Shift: From Check-Ins to Chill-Outs
Gone are the days of rushing from spot to spot just for the ‘gram. This summer, folks are all about soaking in nature, exploring cultures, and kicking back in eco-conscious ways. Beach escapes top the list, with a whopping 61% of families heading to coastal havens, while 59% are prioritizing nature jaunts and city explorations during peak June and July. Travel pros like us at VietOne Travel are noticing a 15-20% bump in summer visitors compared to last year, and it’s all thanks to this fresh focus on green values and personalized experiences.
What’s driving this? Travelers want wellness, rejuvenation, and a lighter footprint on the planet. High-end relaxation spots, eco-tourism gems, and custom itineraries are stealing the show. Plus, with apps and online booking making self-guided trips a breeze, your clients can craft their perfect adventure – no cookie-cutter tours required!

Hot Spots Heating Up: Where the Action Is
Vietnam’s got a treasure trove of destinations that fit this green-cultural bill perfectly. Coastal stars like Hạ Long Bay, Cát Bà Island, Sầm Sơn Beach, Đà Nẵng, Nha Trang, Phú Quốc, and Vũng Tàu are buzzing with families and groups seeking sun, sea, and sustainability. Imagine your clients cruising turquoise waters or unwinding in luxurious eco-resorts – Phú Quốc, in particular, is evolving into a hub for high-end chill sessions, complete with cable cars to hidden islands and wellness-focused stays.
Don’t sleep on the Mekong Delta gems like Cần Thơ, An Giang, Đồng Tháp, and Cà Mau, where unique ecosystems and mild climates make for amazing eco-tours. Or head north to the mountainous regions for trekking amid ethnic minority cultures – think authentic homestays and breathtaking trails that blend adventure with respect for local communities. And for a splash of excitement, spots like Đà Nẵng are hosting fireworks festivals and international events, while Nha Trang and Quy Nhơn roll out food fairs, island hops, and martial arts-themed journeys.

Why We’re Buzzing About It at VietOne Travel
As a destination management whiz for Vietnam, we’re experiencing these trends firsthand – our clients are loving the mix of relaxation, culture, and eco-smarts in their itineraries. It’s all about creating trips that feel good for the soul and the environment. Travel experts are chiming in too: one pro notes that places like Phú Quốc are perfect for “personal wellness and energy rejuvenation,” while others highlight how agencies are using TikTok and influencers to spotlight these sustainable options.
Ready to jump on board? We’ve got packages tailored just for this vibe – from Mekong Delta eco-explorations to northern cultural treks and beachy Phú Quốc retreats. Take a look at our tours and packages to see how we can customize them for your clients. Whether it’s a family getaway or a group adventure, we’ll make sure it’s fun, flexible, and full of those “wow” moments!
Wrapping It Up: Let’s Make Summer Unforgettable
This summer’s green and cultural wave is more than a trend – it’s a smarter, kinder way to travel that’s here to stay. At VietOne Travel, we’re thrilled to partner with you to bring these experiences to life. Drop us a line, and let’s chat about weaving these into your offerings. What’s your go-to eco-spot in Vietnam? Share below – we’d love to hear!