When planning a holiday, European travelers often weigh their options between Southeast Asia’s hotspots and other budget-friendly destinations worldwide. Thailand, Bali, and even Mediterranean favorites like Greece or Spain frequently come up in the conversation. But how does Vietnam truly compare?
For those seeking affordable luxury, rich cultural experiences, and breathtaking landscapes, Vietnam stands out as a hidden gem that offers more than meets the eye. Here’s how it stacks up against other destinations in terms of cost, experiences, food, hospitality, and overall value.
1. Price and value for money
Vietnam: Vietnam remains one of the most budget-friendly travel destinations without sacrificing quality. A comfortable 4-star hotel in major cities like Hanoi, Ho Chi Minh City, or Da Nang can be found for as little as €40-€60 per night, while high-end 5-star beachfront resorts in Phu Quoc or Nha Trang often cost half of what you’d pay in Thailand or Bali.
Street food in Vietnam is famous for its affordability and authenticity—you can get an incredible bowl of pho or banh mi for just €2, and even at a sit-down restaurant, a full meal rarely exceeds €10 per person.
Thailand & Bali: Thailand has become significantly more expensive in recent years, especially in places like Bangkok, Phuket, and Koh Samui, where hotel and food prices have surged due to mass tourism. Bali, while still affordable, has seen similar price hikes in popular spots like Ubud and Seminyak, where restaurant prices can rival those in Europe.
Greece & Spain: The Mediterranean is stunning, but prices during peak season (June-August) can be shockingly high. A mid-range hotel in Santorini or Barcelona can easily exceed €150 per night, and even basic meals cost significantly more than in Southeast Asia.
Verdict: If you’re looking for a destination that offers the most value for your money, Vietnam is the clear winner—luxury for a fraction of the cost.
2. Beaches and island escapes
Vietnam: Vietnam boasts stunning coastlines and islands that rival any tropical paradise. Phu Quoc is often compared to Thailand’s Phuket, offering crystal-clear waters, white sandy beaches, and affordable beachfront resorts. Meanwhile, Con Dao remains a hidden, untouched paradise perfect for those seeking tranquility.
Thailand & Bali: Thailand undeniably has some of the world’s most famous beaches, but many of them—like Maya Bay and Koh Phi Phi—are now overcrowded with tourists. Bali, while known for its picturesque surf beaches, has problems with seasonal monsoon debris washing up on its shores, affecting the beach experience.
Greece & Spain: If turquoise waters are what you seek, Greece’s Ionian islands or Spain’s Balearic Islands offer stunning coastlines. However, the catch is seasonality—these destinations are best from June to September, while Vietnam’s southern beaches remain beautiful year-round.
Verdict: Vietnam offers breathtaking beaches at lower costs without the over-tourism problem, making it a great alternative to Thailand and Bali.
3. Culture and authenticity
Vietnam: Vietnam is a cultural powerhouse, with a history that stretches back thousands of years. Unlike some destinations that have become overly commercialized, Vietnam retains its authentic charm—from the traditional floating markets in the Mekong Delta to the lantern-lit streets of Hoi An. The country’s diverse landscapes offer authentic rural experiences that haven’t been overrun by tourism.
Thailand & Bali: Thailand’s tourism industry is well-developed, but in some places, like Patong Beach or Koh Samui, it can feel too touristy and Westernized. Similarly, Bali’s once-hidden temples and traditional rice terraces are now crowded with influencers and photographers, somewhat diminishing their authenticity.
Greece & Spain: While still rich in history, many European coastal destinations have been heavily commercialized. Santorini, for example, is undeniably stunning, but during peak season, it’s often overcrowded with cruise ship tourists, making it hard to enjoy.
Verdict: Vietnam’s cultural richness remains untouched and authentic, giving visitors a chance to truly immerse themselves in local traditions.
4. Food and dining experience
Vietnam: Vietnam’s cuisine is a major highlight. It’s fresh, healthy, and packed with unique flavors. Whether it’s a steaming bowl of pho in Hanoi, fresh spring rolls in Ho Chi Minh City, or seafood BBQ in Da Nang, food in Vietnam is an experience in itself. With the Michelin Guide now covering Vietnam, visitors can explore a range of dining experiences, from fine dining to delicious street food.
Thailand & Bali: Thai cuisine is world-famous, and rightly so—pad Thai, tom yum, and green curry are all must-tries. However, in tourist areas, prices for authentic dishes are rising, and some places cater more to Western tastes. Bali’s food scene is strong on international cuisine, with trendy cafés and Western-friendly menus dominating.
Greece & Spain: Mediterranean food is undeniably delicious, with fresh seafood, tapas, and traditional dishes like moussaka and paella. However, meals tend to be significantly more expensive, especially in high-tourist areas.
Verdict: Vietnam offers world-class dining at unbeatable prices, from Michelin-starred restaurants to local street food gems.
5. Getting around and accessibility
Vietnam: Vietnam has improved significantly in infrastructure and transportation, making it easier to get around. Domestic flights between major cities like Hanoi, Ho Chi Minh City, and Da Nang are cheap and frequent. The newly launched Metro Line 1 in Ho Chi Minh City also marks the beginning of modern urban transport.
Thailand & Bali: Thailand has an efficient transport network, but getting between islands often requires ferries, adding travel time. In Bali, traffic congestion can be a serious issue, with even short distances taking over an hour during peak times.
Greece & Spain: European transport networks are well-developed, but the cost of flights, trains, and ferries adds up quickly. In high season, flights to Greece’s islands can be prohibitively expensive, while Spain’s high-speed rail can cost hundreds of euros per trip.
Verdict: Vietnam provides affordable and accessible transport, allowing travelers to explore with ease.
For European travelers seeking an affordable, culture-rich, and diverse holiday, Vietnam is a clear winner. It offers the charm and authenticity that many other destinations have lost, while still providing the comfort and accessibility that make a trip enjoyable.
- More affordable than Thailand, Bali, or Mediterranean destinations
- Less crowded than over-touristed hotspots
- Incredible food at unbeatable prices
- Stunning beaches with year-round sunshine
- Authentic culture and warm hospitality
Vietnam is not just an alternative—it’s a top choice for travelers looking for luxury on a budget, untouched beauty, and unforgettable experiences.
