Vietnam’s Ministry of Culture, Sports and Tourism has launched a bold new campaign titled “Vietnam – Travel to Love”, aimed at boosting domestic and international tourism through mid-2025. This initiative offers a wide range of incentives and programs to attract travelers, travel professionals, and tour operators looking to rediscover the country’s appeal.
What’s in it for travelers and agents?
From discounts on accommodation and transportation to attractive deals on dining, shopping, and entertainment, the campaign is designed to offer real value. Entry to major tourist attractions will also be reduced, making it easier for visitors to explore more for less.
The visa policy has also been extended for travelers from Poland, the Czech Republic, and Switzerland, who can now enjoy visa-free entry to Vietnam until the end of 2025. With more direct flight routes and competitive packages being introduced, Vietnam is aiming to remove barriers and make access easier for international tourists.
Tour operators and airlines are working together to offer curated experiences based on specific traveler interests, such as heritage exploration, wellness retreats, beach getaways, and food-focused journeys.
Key pillars of the campaign
This stimulus isn’t just about lowering prices; it’s part of a larger, strategic effort to reposition Vietnam as a top-tier tourism destination. The campaign highlights three major themes:
- Green Tourism: Encouraging eco-friendly practices and promoting destinations that align with sustainability goals. Destinations such as national parks, protected marine zones, and rural retreats are expected to see a boost.
- Night Tourism: Enhancing Vietnam’s nightlife through organized night markets, illuminated walking tours, and cultural shows, allowing visitors to enjoy more after dark.
- Heritage Tourism: Elevating cultural experiences and preserving the nation’s diverse history through attractions such as Hue, Hoi An, and Trang An, all of which have strong UNESCO recognition.
Why this matters for the travel industry
For travel professionals, this campaign offers an opportunity to diversify offerings and attract a wider range of clients. Families, adventure seekers, culture lovers, and eco-conscious travelers are all being targeted by the new packages and promotional content.
The campaign also makes it easier to bundle products such as hotels, transportation, meals, and local experiences into seamless, high-value packages.
With Vietnam aiming to attract between 22 to 23 million international arrivals and up to 130 million domestic trips in 2025, this campaign marks a critical move to regain momentum and stimulate sustainable growth in the sector.
How to make the most of it
- Align your offers with the core pillars—green, night, and heritage tourism—for greater resonance with today’s travelers.
- Promote shoulder seasons (April–May and September–October) for better deals and fewer crowds.
- Emphasize convenience and value in marketing by highlighting new visa policies, direct flights, and curated experiences.
Vietnam is making a strong statement that it is open, welcoming, and ready for the world. With the “Travel to Love” campaign, the country offers a meaningful, high-quality travel experience—and now is the perfect time for the industry to seize the opportunity.
Let us know how we can help you bring more of your clients to Vietnam in 2025.
