Vietnam’s tourism comeback is stronger than ever. Streets are buzzing, airports are busier, and travelers from all over the world are putting the country back on their maps. For travel agents and industry pros, understanding who’s visiting and where they’re coming from is key to creating packages that resonate—and right now, the spotlight is firmly on Europe and Russia.
Europe’s love affair with Vietnam
European travelers have long been drawn to Vietnam’s blend of history, nature, and affordability. From the lantern-lit streets of Hội An to the limestone cliffs of Hạ Long Bay, the country ticks all the boxes for cultural explorers and sun-seekers alike.
In 2025, arrivals from Germany, France, and the UK continue to climb, thanks to direct flight connections and relaxed visa policies. These travelers often seek multi-stop itineraries—think Hanoi for history, Huế for culture, and Phú Quốc for beaches. They’re also increasingly asking about sustainable options, from eco-resorts to cycling tours in the Mekong Delta, making Vietnam a natural fit for today’s responsible travel trend.
Russia’s return to the scene
After a few quieter years, Russian travelers are back in Vietnam in impressive numbers. Beach destinations like Nha Trang, Phan Thiết, and Phú Quốc remain top favorites, with charter flights helping fuel demand.
Russians tend to favor longer stays—perfect news for travel agents designing packages that mix beach time with city tours and wellness escapes. They’re also big fans of all-inclusive options, making Vietnam’s resort scene an easy sell. For agents, there’s huge potential to build trust and loyalty by offering smooth logistics and tailored services for this market.
Why it matters for travel agents
For agents working with European and Russian clients, Vietnam offers not only diversity but also value for money—a crucial selling point in today’s competitive market. Here’s how you can leverage the boom:
- Highlight diversity: Mix cultural hotspots with relaxing beach stays.
- Promote value: Vietnam remains affordable compared to other Asian destinations.
- Think long-haul comfort: Europeans and Russians alike appreciate seamless airport transfers, direct flights, and trusted hotel partners.
- Offer flexibility: Customize for short escapes or longer immersive trips.
The VietOne Travel edge
At VietOne Travel, we’ve got our finger on the pulse of these traveler trends. With 33 years of experience as a Vietnam-based DMC, we know how to tailor packages that speak directly to European and Russian preferences. Whether it’s an eco-focused cycling trip, a cultural immersion in the highlands, or a luxury beachfront retreat, we’re here to make it smooth, authentic, and unforgettable.
