Vietnam’s Push for MICE Tourism Growth
Vietnam is making significant strides to boost its Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism sector. With investments in infrastructure and human capital, the country aims to elevate its appeal as a safe and dynamic destination for international events. In August 2024, Vietnam marked a milestone by hosting a 4,500-member incentive group from India, highlighting its growing capacity in MICE tourism.
Opportunities for Travel Agents
The MICE Expo 2024, held in September, provided an ideal platform for travel companies to explore emerging trends and develop innovative solutions in this sector. Travel agents should consider Vietnam’s growing MICE capabilities when planning for corporate clients, offering tailored packages that highlight Vietnam’s modern facilities, cultural richness, and hospitality. With the government’s focus on improving competitiveness and service quality, Vietnam is well-positioned to attract significant MICE tourism in the years ahead.
